3 of the 5 of these public brokerages will fail
I've commonly written articles about local and national brokerages and their value propositions to agents. To be clear, this is an opinion piece. I've done research, but you need to do your own as well. I recommend listening to earnings calls to hear directly from the companies' CEOs like I did.
Funny enough, my last post about brokerage comparisons included a local brokerage that operated as a team where its agents would net approximately 1/5 of what they make if they were selling real estate on their own. Due to this compensation model, the company has a high turnover ratio that is a great detriment to those agents. My personal opinion is that it would be better for these agents, long-term, to own their own business instead of operating practically as a low-paid (for the majority) and non-guaranteed pay, W-2 employee -- but to each their own.
Still, that article garnered a lot of attention and made people think.
I'm back again to share another opinion that I hope makes you think differently. I'm not here to debate, or to call any companies out. You just get the data and make your own conclusion. I'll share mine. As always, thank you for reading and being open to THINKING BIG, QUESTIONING EVERYTHING alongside 28,000 other subscribers.
My overall conclusion is that 3 of the 5 companies that are referenced in this article likely won't be in business in the next 20 years (or will be acquired or have a merger).
Click here for the full article (10-12 minute read)