Another Key to Your Real Estate Sales Business Profitability
In 2018, Brittany and I had sold 143 units for $36M and made $1,049,931 in revenue with a ~70% profit margin. It was our third year in real estate sales.
Since we were newer to Jacksonville (relocated from Northern Virginia in 2014), we only had a 180 person database, but due to our touch program and the level of service we provided during the transaction, we received 80 referrals that year.
Customer Touch Program.
Our original written customer touch program implemented was only 41 touches, but by the end of the year, it expanded to more than 100 touches, including client appreciation events, emails, phone calls, mailers, texts, giveaways, and holiday pop-bys. You name it, we did it.
Being a past customer of ours started to feel like its own VIP club that you would get access to through working with The Brooks Group. People wanted to be a part of it.
This was intentional and we started to notice that the business was starting to feed itself.
Prescreening Release of the Lion King — Client Appreciation Event!