Brokerage Wars: Transparency in Value & Compensation
As the market changes, we've been hearing more stories about brokerages rebranding themselves, adding fees, and selling "pitches" to agents to get them to join their company.
This is no surprise as many brokerages are having to survive this new market environment with volumes dropping 25-30%+ in just a few months while still experiencing their high overhead.
FYI Momentum Agents are actually up 19.7% in volume YTD versus 2021! As we say, numbers tell the story.
With more turbulence ahead, I'm sharing my prediction and thoughts since top agents call me weekly to discuss their businesses and their brokerage models.
These are anecdotal conversations that may be relevant to you. The goal of this article is to share with you my thoughts and you can pick and choose what is valuable to you.
To summarize the this information, below is a fun visual to consider. Enjoy!
To read the full article, click here.