Builder Panic Just Hit: 22% Price Drop and It’s Getting Worse

Homebuilders are getting desperate, and it’s starting to show. In this video, I break down the data behind builder incentives, collapsing new home prices, and what it means if you’re buying or selling real estate in 2025.

Lennar and other major builders are slashing prices by up to 22 percent, offering massive commissions to agents, and using misleading interest rate ads to push buyers into bad deals. The question is, why are they doing this now?

We cover:

• New construction price drops across Florida and the South

• How builder incentives are masking real distress

• Why FHA loans are becoming the next subprime

• The collapse in buyer demand and migration trends

• Record-high inventory and what it means for pricing

• The consumer debt crisis making homeownership harder than ever.

Stick around until the end to hear what I’m doing personally and what I recommend through the rest of 2025.

jon@movewithmomentum.com