How Do You Rank? 2024 NEFAR MLS Agent Statistics

Over the past few years I have been obsessed with asking big questions and thinking differently. This question and thinking process, when backed by massive action, has led me to open new businesses (this year, private lending for fix and flips and property management) and meet incredible groups of people with a common mission of building a better life.

For me, this is what it is all about: being a lifelong student. Part of this process includes spending a moment reflecting on where I stand amongst others in the same field, as often there are many lessons that come from observing those at a higher level.

Instead of looking at these high performers with envy or through the lens of comparison, I look to those ahead of me to learn where I can improve myself by understanding their strengths, studying their business models, and their thinking.

In fact, I want to spend more time with these top performers.

So, one exercise I do annually is review agents from a production standpoint and ask why they are ranked that way.

So let’s dig in to my observations of 2024.

Overall, there are approximately 12,000 active realtors in Northeast Florida (according to my friend who also has secondhand information on this stat. If you know the exact numbers, please let me know and I’m happy to update). The data provided here is from MarketView Broker from December 1, 2023 to December 1, 2024. If you have other data, please feel free to share. For the sake of this research, those are my parameters and data sources.

jon@movewithmomentum.com