It's Business Time!

Spring 2021 promises to be a huge season for real estate sales.

Sellers have a sense of urgency to maximize the equity built up in their homes before the market goes soft. Buyers are eager to buy before interest rates move higher.

This is, indeed, a motivated market, and the business opportunities for agents in Northeast Florida are abundant.

You Need to Leverage!

How will you handle all this potential business? Have you established your leveraging systems yet?

If you’ve failed to do so, you may be paying the financial and personal price... starting, well.... now!

While masterminding with top producers around the city recently, I’ve seen how desperately many agents need to bring in help to support their fast-growing businesses.

For what?

Primarily, to leverage showings, to help with listing details, to manage offers, and simply to pick up the phone to respond to calls from new customers.

Failure to leverage such activities can lead to a roller-coaster of a year, with high-producing months followed by months of low production. Lack of consistent income and time commitments could make for a tough year ahead. 

Because this year has such great potential for growth, we want to share the most common ways agents are leveraging their time to win in this highly aggressive market:

#1. Leveraging with People. Successful agents are hiring showing agents and paying them per showing to serve customers on-demand and on weekends. They're also getting virtual assistants to clean up their email inboxes and field their inbound calls.

#2. Leveraging through Listings. Agents are focusing on listing lead generation, and maximizing their listings by engaging in activities that revolve around their listings rather than buying online leads.

#3. Leveraging with Technology. Through their CRMs, agents are a) building automated systems that explain the real estate transaction to their customers, b) utilizing pre-listing presentations and questionnaires for sellers, and c) automating their marketing templates to coordinate with their mailer and printing companies – and those are just a few examples.

When top agents engage in all three types of leveraging, they free themselves up to take on more customers, and avoid the roller coaster of sales during this busy season.

Endless Possibilities for Success.

It has been our great privilege – not to mention hugely exciting – to watch Momentum agents experience tremendous growth, some jumping from $3M producers to $12-16M producers within one year.

They accomplish these successes not only because of the additional profits they realize with Momentum’s fee structure, but also by using the systems and tools shared at Momentum. And, ultimately that changes their financial and business life.

These are some of the primary reasons why Momentum, a mere 18-months-old, is on pace to be 2021’s #1 Indie Brokerage in Northeast Florida.