This is the most important conversation you’ll have this week. So listen up!
Have you ever gone to a dinner party and been waylaid by someone who just talks your ear off? The type who talks nonstop only about themselves, and is clueless that they are giving a monologue instead of having a conversation?
You desperately look around for a way to escape - a yawn, an excuse that you need to refill your drink, a pretext that you need to hit the bathroom. And then you flee, trying to find someone else to actually connect with. Yes, we’ve all been there.
Unfortunately, that type of exasperating, one-way communication is something we have observed with many real estate agents and others in sales. They talk incessantly, never stopping to listen, because they are focused on selling themselves. And that is a fatal mistake because it is an agent's job to learn about their customers; it is not the customer's job to learn about their agent. By making it all about money, and not about building the relationship, these agents are doomed to fail.
Why? Common Sense That’s Not Common: Click here.